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Revenue and Growth Marketing
- Build marketing plans and budgets for target markets based on revenue goals
- Develop demand waterfall metrics and KPI tracking to measure how marketing contributes to the bottom line
- Recommend successful marketing tactics for prospects and customers by identifying marketing, advertising, thought leadership, brand building, and loyalty opportunities
- Align sales and marketing efforts through effective handoffs, playbooks, reporting, ABM programs, and technology
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Product Marketing, Messaging, and Content
- Qualify and quantify your market, buyers, and competitors
- Propose ideal product and portfolio architecture for your company’s solutions
- Build solution guides for products to identify key value props, differentiators, messaging, and more
- Deliver sales-enablement content (brochures, case studies, presentations, pitch templates, etc.)
- Develop buyer-focused content such as white papers, animations and videos, infographics, blogs, etc.
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Market and Customer Research
- Conduct custom research to understand market trends, buyer pain points and needs, company perceptions and sentiment, brand awareness
- Identify the buying process through buyer personas, buyer journey maps, and group buying dynamic charts
- Conduct product market research through solution benchmarking, competitor analysis, win/loss analysis, and voice of the customer
- Improve artificial intelligence model interpretability and experience (AIX). Our custom research tools such as interviews, user surveys, questionnaires, and behavioral assessments help AI developers and product managers gain valuable input so that they can objectively refine AI models
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Digital, Campaign, and Event Management
- Build a strategic campaign approach, deliver key demand tactics, and enable sales in support of marketing plans
- Drive strategy and management for turnkey tradeshows and events, enabling sales success
- Drive digital marketing demand with creative digital tactics and assets including demand gen forms, landing pages, automations, nurture programs, and more
- Develop and support ABM marketing tactics and growth goals at all levels of the organization
- Objectively evaluate campaign success through campaign administration and lead-to-sale reporting
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Corporate Communications
- Develop comprehensive public relations support and corporate content for local, national, and trade media, increasing awareness, promoting solution launches, or supporting investor pitches
- Manage social media channels, content curation and posting
- Provide high-quality, corporate graphic design by graphic experts in B2B and health tech
- Design, deploy and manage websites, identifying conversion opportunities and conducting regular traffic analysis and technical oversight
- Develop SEO plans and content
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