References

Carol is an incredible partner and leader for any business looking to drive growth through Marketing. As a business owner I was looking to grow sales - Carol came to me with a comprehensive plan to invest in Marketing/Demand-Gen and built a program of paid advertising, social media, thought leadership and direct marketing communications from scratch. In just the first year we were able to generate over $1.1M worth of bookings tied directly to Carol's plan - exceeding our expectations! With Carol's leadership this demand-gen program became the blueprint for success within the company. She is an invaluable resource in a senior Marketing leadership capacity.

Carol is a wealth of knowledge and wonderful to work with. She helped me with upfront market analysis work, marketing plan development, content and campaign management leveraging SalesForce and Pardot, and SalesForce training and change management to help our sales team improve how they used these tools to better connect marketing and sales. Carol is an educator and always willing to jump in and teach someone about more than just the task at hand - but the why behind it.

Carol is a leader and innovative thinker but first and foremost a resourceful problem solver. I worked with Carol as the SVP & GM of B2B and Payor Technologies. Carol was our critical Marketing resource. Because she is detail oriented and very studious, she learned our products and value proposition very quickly. In a very short period of time she added significant value to how we were branding our products internally and externally. On a personal level she is also a joy to work with. I would recommend Carol without hesitation.

Strategy, tactics, communication, and wisdom. Such a good fortune to have had Carol leading the marketing team that supported my product. Carol’s forward-thinking approach helped me see opportunities I would have otherwise missed, therefore missing opportunities to better communicate to my market. I would relish the opportunity to work with Carol again.

Serving as a fractional marketing resource, she seamlessly blended with our team, going beyond outsourced support. Carol has an exceptional understanding of healthcare revenue cycle and achieving product-market fit, translating into innovative and impactful campaigns. Her ability to integrate swiftly and collaborate seamlessly turned them into a valued team member rather than an external consultant. She immersed herself in our company culture, consistently offering strategic insights that elevated our marketing discussions.