Achieve your
growth goals with
Upstream Marketing

Fractional marketing services for growth-oriented B2B tech companies

Helping tech companies see the forest through the trees

There are often many opinions about marketing and product strategies inside tech companies. An impartial observer of your market, customers, solutions, and programs can help your teams see the entire forest – not just the trees – so you can achieve your growth goals. Even if you are all in agreement, your team may lack the resources and expertise needed to accomplish critical initiatives that help grow revenue.

With more than 20 years of strategic product marketing leadership, Upstream Marketing’s fractional marketing services team has the experience to help B2B technology companies develop and execute go-to-market programs.

Our upstream approach is critical to go-to-market success and downstream marketing efficiency.

The results are engaged buyers, energized sales teams, and a clearer identity for your company.

Our marketing services can help your company improve:

Revenue and Growth Marketing
Product Marketing and Messaging
Market and Customer Research

Want to learn more?

Learn more about Upstream Marketing services.

Services

Upstream Marketing
helps B2B tech businesses that are:

Existing startups or small companies that don’t have a marketing leader or marketing staff. Their PE or VC backer usually tells them they need to increase marketing.

Medium-sized companies with existing product management and marketing teams that need to accomplish specific growth initiatives…now.

Medium to large companies with established product and marketing teams looking to complete a spot project such as conducting market research, building solution messaging, launching a new product, enabling sales, and more.

How we get started

What initiatives need to be solved?

Let’s meet to talk through your desired initiatives, challenges, and outcomes. We’ll discuss your markets, solutions, organization, and current or past efforts.

See Services to learn more about the Upstream Marketing approach.

What will this cost?

If you determine we’re a good fit, we’ll send a proposal and set up a call to discuss your needs and timeline further. Pricing can be structured as a retainer, hourly, or on a project basis depending on the engagement.

What do you receive?

Together we’ll build a project timeline with expectations and deliverables so you can feel confident your investment will yield the results you need to meet your goals.